First it was Yogurt Shack, then we had Swirl, and some of you will also know about Yolo Berry Yogurt which is due to open in Davis later this summer. Well it seems that we are in the middle of a yogurt stampede as a further three yogurt stores have all announced their intentions to open in Davis. This would make Davis the 'Yogurt Capital of California' based on frozen yogurt vendors per 1,000 of the population.
In September, the fourth store that will open will be 'World of Yogurt' (taking over from where Togo's was until recently). Then we will see the confusingly named 'Yogurt World' open later the same month (as a mini-shop within the Nugget store on Covell). Finally, 'Yogurt Universe' aims to open in Davis before the year is out (though end of the year would hardly seem an ideal time for any yogurt business). The owner of this store (P. Noone) is already trying to trash-talk the competition and is on record as saying "unlike our competitors, we will be providing a 'total' yogurt experience". Presumably this is not to be confused with the Total brand of Greek yogurt!
So if you ever wanted to venture into the yogurt business, now might be a good time to join the gold rush, though you will have to milk it for all it is worth (ho ho) as it doesn't seem likely that Davis will be capable of supporting six different yogurt outlets. Stand by for the Davis Yogurt Wars!
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